Elektronik Ticaret İle Uluslararası Ticaret Arasındaki İlişkiyi Ele Alan Çalışmaların Bibliyometrik Analizi
DOI:
https://doi.org/10.5281/zenodo.20329562Anahtar Kelimeler:
Uluslararası Ticaret, E-ticaret, Bibliyometrik Analiz, VOSviewerÖzet
İnsanların günümüz yüzyılında değişen ve karmaşıklaşan ihtiyaçları satış kanallarının çeşitlenmesine ve farklı arayışlara girmesine neden olmuştur. Özellikle internet kullanımının yaygınlaşması ürün ve hizmetlerin fiziki bir merkeze gerek kalmadan online platformalar üzerinden tüketicilere sunulduğu yeni bir pazar olan yapı ortaya çıkmıştır. Elektronik ticaret olarak adlandırılan bu alan maliyetleri düşürmesi ve daha hızlı bir şekilde ihtiyaçlara cevap verebilmesi gibi avantajlarından dolayı, uluslararası ticarette de her geçen gün giderek daha fazla talep görmektedir. Araştırma, bu konu üzerindeki artan ilgiyi ortaya koymak ve daha sonraki çalışmalar için araştırmacılara yol haritası sunmak amacıyla yapılmıştır. Web of Science veri tabanında yer alan 2000-2024 yılları arasındaki araştırma makaleleri bibliyometrik analiz yöntemi ile literatür taraması yapılmıştır. Araştırma analizi için VOSviewer paket programı kullanılmıştır. Bulgular, elektronik ticaret ve uluslararası ticaret kelimeleri ile eş anlamlı kelimeler taranmış ilgili yıllar arasında 550 makale bulunmuştur. En yüksek bağlantıya sahip yazarlar içerisinde 4 isim ve toplamda 6 bağlantı görülmüştür. Bu alanda en fazla yayın yapan yazarlar Gupta Ashish, Ratten Vanessa, Singh Nitish, Zhang Shaozhong adlı yazarlardır. En fazla konunun çalışıldığı ve en fazla atıf alan ülkeler sıralı bir şekilde Amerika Birleşik Devletleri (ABD), Çin ve İngilteredir.
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